The holiday seasons that pepper the last quarter of the year usually prompt a slowdown for many organizations. But at Carolina Advanced Digital, these final months of 2013 are an outright sprint as the company launches new programs to advance an already stellar record of customer commitment.

 President and Chief Engineer John Jabbusch kicked off a company-wide initiative to further improve interactions with customers. Carolina Advanced Digital is known throughout the industry for its dedication to clients and the motto that customers come first. “Our first loyalty is always to the customer,” says Jabbusch. Manufacturers and distributors have sales quotas and high turnover which leads to a culture where the customer’s mission is often overlook or ignored. “We’re here for the long-haul,” John said, “and our goal is always to establish lifelong relationships with our clients.”

 As part of the customer commitment initiative, several projects are underway to improve the experience a client has during interactions with Carolina Advanced Digital in each of the sales and service processes.

 The strategic vision outlined by John and his teams will enhance the customer feedback loop, speed turnaround times, increase product offerings and simplify ordering processes. Customers can expect new online ordering options, updates to special pricing options and dedicated account support teams.

 In addition to these programs to boost customer engagement for all clients, Carolina Advanced Digital is concentrating energy to develop services and procurement options for the company’s public sector buyers, especially in the federal markets. The company’s commitment to its federal clients is evident in its actions. Earlier this year, Carolina Advanced Digital opened a new federal processing office with staff dedicated to helping government organizations find and purchase technology products that offer the best value. “We combined our access to procurement contracts with the engineering validation we’re known for” says Susan Jabbusch, Executive Vice President. The sales and engineering combo is a unique approach and offers federal organizations best pricing and a level of assurance they are purchasing the best solution for their needs. In addition, the team has been working on increasing access to procurement contracts and adding federal designators such as its woman-owned, veteran-owned and small business status.

 When considering all the projects underway, John and Susan Jabbusch both agree they’re most passionate about the opportunity to bolster relationships with existing customers by adding more value and making business transactions easier.